Big Idea Design was formed in 2000 by Scott Doherty to offer print, identity and web site designs to businesses in the Dallas /Fort Worth Metroplex.

I've been a graphic designer for over 18 years and have experience in both the world of advertising agenices and in-house corporate marketing. Before founding Big Idea I worked as an in-house Art Director at JCPenney Direct Marketing in Plano, focusing on the concept and design of direct mail packages, web sites, branding campaigns and other collateral materials. Prior to that I spent several years at the Fort Worth advertising firm of Lazzaro and Associates as a senior graphic designer and art director.

Through it all, it is my constant goal to bring a personable, caring approach to all of my clients, respecting their opinions and direction, and reaching the highest level of effective communications.